Privacy Policy

1. Introduction

Welcome to Trendly ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI image generation platform at trendly.art (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

Account Information

When you create an account, we collect:

• Email address
• Display name (optional)
• Profile information you choose to provide
• Authentication data (password hash, OAuth tokens)

Payment Information

Our payment processing is handled by Lemon Squeezy, who acts as our Merchant of Record. We do not store your credit card numbers, bank account details, or other financial information. Lemon Squeezy processes all payments, issues invoices, and handles tax collection on our behalf. For information about how Lemon Squeezy handles your payment data, please refer to Lemon Squeezy's Privacy Policy.

Content You Create

When you use our Service, we collect:

• Photos you upload for AI processing
• AI-generated images created through our platform
• Template selections and preferences
• Generation history and settings

Technical Information

We automatically collect certain technical information:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and features used
• Time and date of visits
• Referral source

Analytics Data

With your consent, we use PostHog for product analytics to understand how users interact with our Service and to improve the user experience. This includes aggregated usage patterns, feature adoption, and performance metrics.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Service
• Process your AI image generation requests
• Manage your account and subscription
• Send transactional emails (receipts, account updates, expiration notices)
• Provide customer support
• Improve and personalize your experience
• Analyze usage patterns to enhance our features
• Detect, prevent, and address fraud and abuse
• Comply with legal obligations
• Send marketing communications (with your consent)

4. Payment Processing

Our order process is conducted by our online reseller Lemon Squeezy. Lemon Squeezy is the Merchant of Record for all our orders. This means:

• Lemon Squeezy processes your payments securely
• Lemon Squeezy issues all invoices and receipts
• Lemon Squeezy calculates and remits applicable taxes
• Lemon Squeezy handles refunds and chargebacks
• Lemon Squeezy provides customer service for billing inquiries

When you make a purchase, you are entering into an agreement with Lemon Squeezy, and your transaction is governed by Lemon Squeezy's Terms of Service. Lemon Squeezy shares necessary order information with us (such as your email and purchase details) to fulfill your subscription and provide our services.

5. Third-Party Services

We use the following third-party services to operate our platform:

• Supabase: Database hosting and user authentication
• Lemon Squeezy: Payment processing (Merchant of Record)
• Resend: Transactional email delivery
• PostHog: Product analytics (with consent)
• Vercel: Website hosting and content delivery
• AI Providers: Third-party AI services for image generation (including Kling, Google Gemini, and others)

Each of these services has their own privacy policy governing their use of your data. We encourage you to review their policies.

6. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• All data is transmitted over HTTPS (TLS encryption)
• User data is stored in secure cloud infrastructure (Supabase)
• Images are stored in private cloud storage with access controls
• Authentication uses industry-standard security practices
• Regular security audits and monitoring

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our services:

• Account data: Retained until you delete your account
• Generated images: Retained according to your subscription plan (30 days for Free, 90 days for Starter, 1 year for Pro, unlimited for Max)
• Uploaded photos: Retained according to your plan's upload limits
• Transaction history: Retained for 7 years for legal and accounting purposes
• Analytics data: Retained for up to 2 years

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

8. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Object: Object to processing based on legitimate interests
• Right to Restrict Processing: Request limitation of processing in certain circumstances
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, please contact us at support@trendly.art. We will respond to your request within 30 days.

You can also delete your account directly from your profile settings, which will trigger automatic deletion of all your personal data.

9. Cookies

We use cookies and similar technologies to operate our Service:

Essential Cookies

These cookies are necessary for the Service to function and cannot be disabled. They include:

• Authentication and session cookies
• Security cookies
• Cookie consent preferences

Analytics Cookies

With your consent, we use PostHog for product analytics. These cookies help us understand how you use our Service so we can improve it. You can opt out of analytics cookies at any time through our cookie consent banner or by contacting us.

Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may affect the functionality of our Service. For detailed information about the cookies we use, please see our Cookie Policy.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States and countries within the European Union. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Data processing agreements with our service providers
• Compliance with applicable data protection frameworks

11. Children's Privacy

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@trendly.art, and we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending an email notification for significant changes (if you have an account)

Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy, your personal data, or would like to exercise your rights, please contact us:

For payment-related inquiries, please contact Lemon Squeezy directly through their customer support portal.